Michael Donohue is an accomplished marketing executive and former CEO with over 30 years of experience driving growth, innovation, and operational transformation across SaaS, cybersecurity, healthcare, and enterprise technology sectors. He has held leadership roles in both
public companies and high-growth, private equity- and venture-backed startups.

Michael has served as Chief Marketing Officer at Lakeside Software, IronNet Cybersecurity, ClearDATA, and MedAssets (acquired by Vizient for $3.2B). In these roles, he developed and executed global go-to-market strategies, built scalable demand generation engines, and repositioned brands to capture new market share. His strategic initiatives have directly contributed to significant top-line growth, including a $100M increase in top-of-funnel metrics and a 65% lift in pipeline-to-close conversion rates.

He is known for integrating digital marketing, product strategy, and revenue operations to create high-performing, data-driven marketing organizations that consistently deliver measurable results.

In addition to his marketing leadership, Michael served as Chief Executive Officer of Axial Exchange, where he executed a turnaround strategy that revitalized the company’s product vision, secured new partnerships, and grew annual recurring revenue. His leadership extended across product, sales, and investor relations, giving him a holistic view of go-to-market strategy and business execution.

Expertise & Services Offered

• Full-Funnel Demand Generation: End-to-end strategy and execution across paid, earned, and owned media to deliver qualified pipeline and drive revenue growth
• Go-To-Market Strategy: Positioning, messaging, and launch planning to support new products, markets, and buyer personas
• Team & Culture Building: Built and led marketing organizations of all sizes; known for fostering creative, collaborative, and performance-driven cultures
• Modern Marketing Ops: Expertise in tech stack optimization (HubSpot, SFDC, ABM platforms) and performance management to drive efficiency and scalability
• Executive Leadership: Strategic advisory and cross-functional alignment with product, sales, and the board to drive outcomes and enterprise value
• Partner/Channel Marketing: Developed and managed co-marketing programs with referral partners, resellers, and including all three cloud providers: AWS, Azure and Google.

Superpowers

• Strategic Market Visionary: Anticipates shifts in customer behavior and market dynamics, translating insights into competitive positioning and long-term growth
• Growth Catalyst: Transforms marketing functions into revenue centers; consistently delivers ROI-positive programs that drive sustainable pipeline and bookings
• Operational Excellence Maestro: Implements modern processes, metrics, and technologies that support predictable performance and organizational agility
• Transformational Leader: Builds, mentors, and scales teams while instilling a culture of accountability, innovation, collaboration and high performance

Education

Michael holds a Bachelor of Arts & Science in Marketing from the E. Claiborne Robins School of Business at the University of Richmond.