Client Summary:
- Rapidly growing healthcare technology company
- Uses advanced tools to improve care delivery
- Broad patient reach and adoption
- Works with multiple types of healthcare organizations
- Helps increase efficiency and reduce expenses
- Distinct business model with limited competition
- Significant market opportunity ahead
Position Responsibilities:
- Build and execute full-funnel marketing strategy across demand generation, ABM, and digital channels
- Own pipeline growth, lead generation, and marketing performance metrics (MQL → SAL)
- Manage and transition outsourced marketing efforts into an in-house function
- Partner with sales leadership to align marketing strategy with revenue goals
- Oversee brand, content, and campaign execution across all channels
Experience & Skills:
Required Experience and Qualifications:
- Expertise in demand generation and B2B healthcare marketing
- 6+ years’ Experience in healthcare technology, SaaS, or digital health marketing
- Exposure to account-based marketing (ABM) and growth marketing strategies
- Working Knowledge of CRM and marketing automation tools (e.g., HubSpot, outbound platforms)
- BS in Marketing, Business, or equivalent experience
Compensation $150k-$170k, Health Insurance, Paid Vacation
